Fashion Head

Shoes can make women happy and seductive. Women use different shoes like Harlot shoes, sexy women shoes to match various outfits. Even, as per recently conducted researches, it has been noted that the love of women for shoes is constantly increasing. Every woman has her own personal collection of shoes. Some keep a large collection while some only go for selected ones. Nowadays, women generally go for shoes that can make them look really sexy and can add value to their wardrobe. In this regard, a vast collection of shoes have already been made available in the market to provide women with sexy and trendy shoes as per their personal interests and preferences. These shoes range from high heels to fetish ones.

In fact, every man knows a woman’s love for her shoes. They provide what women want. Their different styles make women look more beautiful. This vast collection is readily available in every leading online store. You can easily buy them from genuine shoe stores on the internet. They are manufactured, keeping in mind the different tastes of women for a more seductive sight. It’s true that women look very sexy in these shoes. They can be worn everywhere. You can wear them with skirt or any other dress. They are very trendy and are available in sizes that can easily fit you. They are also available as closed toe ankle and look really sexy.

Popular Choices among Fashion Lovers

Moreover, these shoes are very popular among fashion lovers. They make you look more appealing. They are apt for those women who want trendy and fashionable shoes. Their different sizes, styles, and colors offer a wide range of choices to all women to help them select the best shoes. Available in leading stores, they reflect the latest fashion trends like Poetic license in a unique way. Also, with growing reach of internet, these shoes have become the preference of women all around the world.

Appropriate for every season, these shoes have succeeded in generating huge craze among women who love sexy shoes at cost effective prices. Providing unstoppable options to women, they fit your size as well as imagination to a greater extent. These shoes can add sensuous look to the wearer, even if they are not matching the outfits. Further, they offer the below mentioned benefits too:

* They fit under your pocket easily.

* They make a perfect choice for your everyday work and social occasions.

* They provide quality arch support.

* They provide ample room for air circulation inside the shoes.

* They make you look really seductive and more confident.

* They are extremely chic.

Hence, if your personal choice is such designer shoes, rest assured about the quality. They are manufactured by using finest quality materials to satisfy the wearers in the best possible way. Available at competitive prices, you can choose them on the basis of your needs and tastes. So, if you too want to look really seductive, just buy them from genuine store and be ready for compliments.

Stylish designs and sexy appeal is what Harlot shoes [http://www.misshu.com] are all about. Focusing on quality and contemporary looks, these shoes are versatile and diverse. If you want to pick up your lot, log on to misshu.com for brands like Poetic license [http://www.misshu.com] for best women shoes at right prices.

The chances are really good that if your shoe size is larger than an eight or a nine, you have a very hard time finding shoes. Large size womens shoes are just nearly impossible to find – and they shouldn’t be. Even when you can find large size womens shoes, they typically are not in the cute or fashionable styles that you find smaller sizes in. This isn’t the fault of the manufacturers – but who is to blame?

The manufacturers can easily produce a woman’s shoe in a size twelve or thirteen that looks identical to a shoe in a size five with no problem – and they do. They are not the reason that you can’t find that darling design in your size. The blame rests solely on the shoe store that you are shopping at! Chain shoe stores and large discount stores are the worst when it comes to finding larger sized women’s shoes. They simply don’t order them.

The shoe stores do this for one reason and one reason only. If they have the larger size womens shoes in stock, they can’t keep as much stock of the smaller sizes. It is as simple as that. They would rather stock one hundred pairs of the smaller sizes than stock eighty or ninety pairs of the smaller sizes and ten or twenty pairs of the larger sizes. You can’t please everyone all the time, but these stores don’t even try! What does this say to you as a consumer? It says that your business is not important to these stores. Unfortunately, there is only one thing that you can do about it – take your business away from them!

First, find the small privately owned shoe stores in our area – one of those places where the man that is sitting in front of you, measuring your foot, and gently placing the shoe on your foot is actually the owner of the store! Do you remember those full-service shoe stores? They still exist, and they do want your business! In most cases, if you personally talk to the owner of the store, and tell him your size and your taste in shoes, he will make sure that he has stock in the store for you. In most cases, he will be more than happy to order specific shoes in your size on a regular basis!

Another option is to shop online. No matter what type of shoes you are looking for, you can find it online – in your size. You can find the color you want too. Type what you are looking for into any search engine search box and see what pops up! What you are looking for is literally out there in cyber space, just waiting for you. The only drawback of ordering shoes online is that you cannot try them on first. For this reason, it is important to check the exchange, refund, and return policy of the Internet shoe store you are doing business with – before making a purchase!

You will be pleasantly surprised at the large selection of shoes – in your size – that you will have available to you when you choose to do business either at a small shoe shop or online. In fact, you will probably be able to get styles and designs that women with smaller feet can’t find in their chain shoe stores where nobody seems interested in waiting on them or helping them find what they are looking for!

So, if you need large size womens shoes, you can bet that your local chain shoe store or discount store won’t carry the styles that you want in your size. You will do better by ordering the shoes that you want from the Internet, or from a small privately owned shoe store. These chain stores and discount stores leave you no choice, and since they drove you to this in the first place – completely take your business away from them – buy the rest of your family’s shoes either online or at that same small private shoe shop as well!

Shoes-heaven.com provides you with information on the latest womens shoe fashion, large size womens shoes and much, much more. For shoes, come to shoes-heaven.com! http://www.shoes-heaven.com/

I always hear, “You’re feet don’t look that big.” I suppose it’s because I’m 5’8 ½ and blessed with long legs. Since I wear size 11 shoes, I know first hand how frustrating it is to go shopping for shoes. You spot a pair of “must haves.” Mustering up as much of hope as you can, you approach the sales clerk and quietly ask “Do you have this in a size 11?” The clerk heads to the back only to come out empty handed. Disappointment, anger, envy and general disdain for women with smaller feet sweeps over you like a flood. Just as you’re about to walk out the door, you overhear a lady ask the clerk for the exact same pair of shoes in a size 8. The next thing you know the size 8 lady glides by you with her new shoes. Yes, that’s how the “other half” live. You wonder if designers and retailers even know we exist.

Finally, shoe designers are taking note that women with big feet want gorgeous shoes just like their tiny footed sisters. Since I wear size 11, I can tell you that we don’t mind spending money when it comes to buying a pair of shoes that are the perfect fit and style. While some manufacturers and retailers are still reluctant to cater to the oversize women’s shoe market, others realize there is a real need to provide quality, stylish shoes for full-footed women. Retailers and manufacturers who service the $11 billion a year oversize women’s shoe market realize there is a great opportunity to increase their visibility and profitability.

In the last 15 years there has been a dramatic increase in the size of women’s feet. The women’s plus-size shoe segment of the market has been growing at over 10% a year in the last 15 years, while the women’s shoe industry has been experiencing a rate of 1-2% a year. Statistics show that 12.3 million women in the US can’t find shoes that fit correctly. They’re either too small or too tight which forces many women to look for shoes in the men’s shoe department.

Kudos to the Internet retailers and brick & mortar stores who provide stylish designer shoes in our size. Here are just a few:

Internet Shoe Retailers

• Zappos.com
• Payless.com
• 6pm.com
• Shoes.com
• Onlineshoes.com
• Shoebuy.com
• Endless.com
• Designershoes.com
• Nordstrom.com

Shoe Stores

• Nordstrom’s
• Macy’s
• Payless
• DSW (Designer Shoe Warehouse)
• JC Penny’s
• TJ Maxx
• Target

Andrea Pace, creator of Your Feet Make You Unique. She proudly wears size 11 shoes and she is committed to helping women feel better about the size of their feet and walking in their own shoes. You’ll find valuable shopping tips, articles and more for women who wear size 10 and up… Visit http://www.yourfeetmakeyouunique.com today and get your FREE Ultimate Plus-Size Shoe Guide.

A big wardrobe mistake women can make is in the clothing they overlook and underestimate as fashion items. And one area that is often overlooked is womens shoes.

I can’t begin to imagine why! There are dozens of styles of womens shoes available! Some women are addicted (commonly called “shoe junkies”) enough to have a closet full of shoes. Others, however, focus only on the comfortable basics. While neither extreme is better or worse than the other, there is a happy medium. Every woman must own at least one pair of each different style of womens shoes.

Sandals – This can include flip flops and comfortable sandals. You can own as many pair of sandals as you want, as long as you extend to your shoe wardrobe to other styles as well.

Sneakers – Sneakers are another essential form of womens shoes, because they are comfortable for walking and can be worn in almost any weather. Every woman should own a couple pair of sneakers.

Work Shoes -In most cases, sneakers can also be used as work shoes but that depends on where you work and what you do. If separate work shoes are needed, this would be a comfortable shoe style that fits the guidelines set forth by your place of employment.

Boots – You can own a pair of rain boots, a pair of knee high platform boots, and/or a pair of hiking boots. Choose shoes that fit your lifestyle, and make sure have at least one pair of boots available in your closet.

Heels – If you are reading this article and have given yourself a pat on the back, stop right there!

If you own all of the above and a pair of heels… you are depriving yourself!

Dressy shoes are usually the nickname given to a pair of heels owned by a woman who neglects her feet. These can be somewhat dressy (for dinner with the in-laws) but boring.

The most important shoe for any woman to own is a pair of ultra sexy shoes!

Stiletto heels are a must have for any wardrobe.

Sure, stiletto shoes may sound scary… you may be thinking “but I never wear anything that would go with stiletto shoes!”

On the contrary, stiletto shoes are your secret weapon-a must have for your wardrobe that can dress up any, yes-any outfit.

To prove this point about the power of sexy shoes, try replacing your flip flops, sandals, or sneakers with a sexy pair of shoes (like stilettos) and see how incredible you look in your favorite pair of comfortable jeans and t-shirt or tank top.

You will see at this point that sexy shoes can make or break an outfit.

The trick to walking in stiletto heels is to walk on the balls of your feet. Practice walking this way without shoes on to see how simple and comfortable it really can be to walk in stiletto heels. Once you do put the shoes on, it is important to not use your heels as you walk. If stiletto shoes are just too uncomfortable for you, you might want to try meeting in the middle with a really cute pair of platform shoes.

Platform shoes are another form of high heel that works for women who aren’t comfortable walking in stiletto shoes. These are also smart alternatives to sneakers or sandals with a comfortable outfit (though it is not advised to partner sexy shoes with sweatpants…) when you plan on doing a bit of walking that day. Platform shoes are sexy, without sacrificing comfort.

But nothing compares to a pair of dramatic stilettos… sexy shoes that have the power to turn “blah” into “wow!” with little effort.

There is an old saying that “the higher the heel or platform, the sexier the shoe.” It is also nice to know that heels can make you appear slimmer, taller, and they do wonders for your legs and your back view!

With an eye for womens fashion and a strong belief that woman of all sizes can be sexy, Kabrini founded the ultimate Online Shopping Catalog for Sexy Lingerie, Leather & Wedding Lingerie, Women’s Swimwear, Clubwear, Sexy Dresses, Shapewear, Shoes, Boots… Visit us at http://www.KabrinisSecret.com

Are you finding it hard to get large size women shoes? You are not alone. I put on size 12-13 women shoes and I know what it means to be desperate trying to get a new pair of shoes. And you would think, shoes are galore.

The following are the challenges I have faced while trying to step out in a new pair and I know many other women, tall or with wide legs, have faced the same. Maybe you are reading this because you face the same challenges. I will let you know how I have overcome the obstacles but first let us get down to each of them.

• First most local stores do not stock large size women shoes. For some reason they do not consider them as part of their merchandise. However if you find a local store which has wide width or large size shoe then they are either, too expensive, low quality or they have a very limited collection. I know this from experience.
• Secondly most women with large feet, buy shoes out of desperation. You try to search for shoes and you do not find. It is time consuming. For the most part we have shoes that we bought just because it was a size that fit and then we never wore them. It is costly. Some shoes are also of very low quality and so they do not last very long.
• Another challenge is that, some shoes look neat and beautiful in the normal sizes but in the plus size, those same shoes,look out of shape and nothing like the shoes in the normal size. You buy the shoe and it all bulky and awkward.
• In addition most women with long or wide legs buy shoes on the top range. If you wear size 12 then you may end up buying size 13 and then soon or later the shoes is stretched out and not fitting.
• If you are looking for large size women shoes online, then you may get a shoe you like but the color you want may not be available in the particular size range. And sometimes you order a pair only to realize it does not fit well or does not fit your style.
• Finally as woman with a big leg, I tend to settle for less out of frustration and lack of time to try and try again. I have been lucky to get some nice fitting, good looking shoes and I have treasured them but it is hard.

My solution has been to buy shoes online. I buy From a store or a vendor that has free return, this way I can order more pairs and return those that do not fit. Online shopping may have its own challenges as I will mention in the next article but it has proved to work 90% of the time.

I put on women larges size shoes, my range is between size 12-13 and if you want to check out my selection of shoes then follow this link to women shoes online.

Colourful fashion trends of India

With the end of the 20th century came the end of all hype which has created a more practical and pragmatic environment and has given a more stable picture of the fashion business.

In the 50s, 60s and 70s, the Indian fashion scenario wasn’t exactly colorless. It was exciting, stylish and very graceful. There were no designers, models, star or fashion design labels that the country could show off. The value of a garment was judged by its style and fabric and not by who made it.

It was regarded as ever so chic and fashionable to approach any unfamiliar tailor, who could make a garment for a few rupees, providing the perfect fit, finish and style. The high society lady, who wore it, was proud for getting a good bargain and for giving her name to the end result.

In 60s, tight ‘kurtas’, ‘churidars’ and high coiffures were a trend among ladies. It was an era full of naughtiness and celebration in arts and music and cinema, manifested by liberation from restriction and acceptance of new types of materials such as plastic film and coated polyester fabric.

The 70s witnessed an increase in the export of traditional materials outside the country as well as within. Hence, international fashion arrived in India much before the MTV culture with the bold colors, flower prints and bell-bottoms. Synthetics turned trendy and the disco culture affected the fashion scenario.

It was in the early 80s when the first fashion store ‘Ravissant’ opened in Mumbai. At that time garments were retailed for a four-figure price tag. The ’80s was the era of self consciousness and American designers like Calvin Klein became popular. In India too, silhouettes became more masculine and the ‘salwar kameez’ was designed with shoulder pads.

With the evolution of designer stores in Mumbai, the elegant fashion design culture was a trend among Indians along with their heavy price tags. No doubt that a garment with a heavy price tag was at the bottom stage of fashion. But clients immediately transformed into the high fashion fold where they were convinced that that the word ‘elegant fashion design culture’ means, it had to have a higher price tag.

Garments were sold at unbelievable prices only because the designers had decided to get themselves noticed by making showy outfits and getting associated with the right shows, celebrities and events.

Later, fashion shows shifted to competitive events each attempting to out-do the other in theme, guest list and media coverage. For any newcomer, the fashion business was the number one professional art that time.

In the 90′s, the last decade of the millennium, a move towards the drastic pairing down returned with ethnic wears (Today, ethnic wear market in India is accounted to Rs. 9000 crore). This led to the decline and the recession, the push to sell at any cost and keep staying in the limelight. With heavy cut throat competition and sound awareness of the client, the inevitable occurred. The price tags, which had once reached at a peak, began their downside journey.

At those times the downturn was not only being experienced in the price tags of the garments, but also in the business of fashion shows. More models, choreographers, make-up men, hairstylists and designers streamed down into their business.

The fun and party time in the Indian fashion scenario had not ended with this, but continued. It was a point, where it reached at a certain steady level and from there, in the beginning of the 21st centaury, with new designers and models and some sensible designing; the fashion hype accelerated its speed.

Indian fashion industry spreads its wings globally

For the global fashion industry, India is a very big exporter of fabrics and accessories. All over the world, Indian ethnic designs and materials are considered as a significant facet for the fashion houses and garment manufacturers. In fabrics, while sourcing for fashion wear, India also plays a vital role as one of the biggest players in the international fashion arena.

India’s strengths not only depend on its tradition, but also on its raw materials. World over, India is the third largest producer of cotton, the second largest producer of silk and the fifth largest producer of man-made fibres.

In the international market, the Indian garment and fabric industries have many fundamental aspects that are compliant, in terms of cost effectiveness to produce, raw material, quick adjustment for selling, and a wide ranges of preference in the designs in the garments like with sequin, beadwork, aari or chikkon embroidery etc, as well as cheaper skilled work force. India provides these fashion garments to the international fashion houses at competitive prices with shorter lead time and an effective monopoly in designs which covers elaborated hand embroidery – accepted world over.

India has always been considered as a default source in the embroidered garment segment, but the changes of rupee against dollar has further decreased the prices, thereby attracting buyers. So the international fashion houses walk away with customized stuff, and in the end crafted works are sold at very cheap rates.

As far as the market of fabrics is concerned, the ranges available in India can attract as well as confuse the buyer. A basic judgmental expectation in the choosing of fabrics is the present trend in the international market. Much of the production tasks take place in parts of the small town of Chapa in the Eastern state of Bihar, a name one would have never even heard of. Here fabric making is a family industry, the ranges and quality of raw silks churned out here belie the crude production methods and equipment used- tussars, matka silks, phaswas, you name it and they can design it. Surat in Gujarat, is the supplier of an amazing set of jacquards, moss crepes and georgette sheers – all fabrics utilized to make dazzling silhouettes demanded world over. Another Indian fabric design that has been specially designed for the fashion history is the “Madras check” originally utilized for the universal “Lungi” a simple lower body wrap worn in Southern India, this product has now traversed its way on to bandannas, blouses, home furnishings and almost any thing one can think of.

Recently many designers have started using traditional Indian fabrics, designs and cuts to enhance their fashion collections. Ethnic Indian designs with batik cravat, tie-and-dye or vegetable block print is ‘in’ not just in India but all across the world.

In India, folk embroidery is always associated with women. It is a way of their self expression, and they make designs that depict their native culture, their religion and their desires. Women embroider clothes for their personal use, and the people linked with the pastoral profession prepare embroidered animal decorations, decorative covers for horns and foreheads and the Rabaris of Kutch in Gujarat do some of the finest embroidery. Embroidered pieces are made during the festivals and marriages, which are appliqué work called ‘Dharaniya’. One of the significant styles of Saurashtra is ‘Heer’ embroidery, which has bold geometric designs, woven on silks. The Mutwa women of the Banni area of Kutch have a fascinating embroidery where they make fine embroidery works with designed motifs and mirrors in the size of pinheads, the Gracia jats use geometric designs on the yoke of long dresses. Moreover, the finest of quilts with appliqué work are also made in Kutch.

Garments embellishment with bead work is another area where it in demand in the international market. Beads are used to prepare garlands and other accessory items like belts and bags and these patterns now available for haute couture evening wear too.

According to a survey, in recent times Indian women have given up their traditional sari for western wears like t-shirts and shorts, as they feel more comfortable in skirts and trousers instead of saris and salwar kameez. It’s been noted that women spend just $165 million on trousers and skirts against 1.74 billion dollars spent by men on trousers. With more women coming out to work, the (combined) branded trouser and skirts market has been increasing at a whopping 27 per cent in sales terms. Women feel that Western clothing is more suitable, particularly when working or using public transportation. Many corporate offices are also in favor of their employees wearing Western wear.

In India, Western inspiration is increasing due to the influence of TV and films. Besides, shopping malls selling branded clothes have also mushroomed in India and are fascinating the youngsters. Recently, designer wear is being promoted through store chains such as Shopper’s Stop, Pantaloons, Westside, etc. Companies such as Raymond and TCNS have also set up their exclusive stores for designer wear such as Be: and W.

The market of India fashion industry

Recently, a report stated that the Indian fashion industry can increase from its net worth of Rs 200 crore to Rs 1,000 crore in the next five to ten years. Currently, the worldwide designer wear market is amounted at $35 billion, with a 9 per cent growth rate, with the Indian fashion industry creating hardly 0.1 per cent of the international industry’s net worth.

According to approximations, the total apparel market in India is calculated to be about Rs 20,000 crore. The branded apparel market’s size is nearly one fourth of this or Rs 5,000 crore. Designer wear, in turn, covers nearly about 0.2 per cent of the branded apparel market.

At present, the largest sales turnover within the designer wear segment is about Rs25 crore, with other well-known names having less turnovers of Rs10-15 crore. In view of the prospects of the Indian fashion industry for growth, the figures are not very hopeful.

The figure of fashion industry

o The organized market for designer apparel is about Rs 250 crore

o Designer wear calculates to less than 1 per cent of the apparel market

o The global market for designer wear is 5 per cent of total apparel market

o The global market for designer wear industry is largely dependent on the small-scale sector

o Consumers for designer wear have a yearly household income of Rs 10 lakh-plus. There are 3 lakh such households developing at 40-45 per cent

o Designer wear industry is projected to increase to Rs 1,000 crore by 2015.

o More than 81 per cent of the population below 45 years of the age is fashion conscious.

Many fashion designers and management experts foresee an average growth of about 10-12 per cent for the Indian fashion industry in the coming years. Though, the growth rate could be more than 15 per cent, if infrastructural and other logistical bottlenecks and drawbacks are over come.

India needs more effort to overcome

However, despite the benefits available in India there are also some disadvantages. India is not a remarkable player in the global market with reference to brands because of its inability to add value to products. This is observed by the fact that nearly 50 per cent of its exports are apparel and made-ups where value addition is essential. Likewise, 75 per cent of domestic apparel market is commoditized and unbranded and very few Indian brands do survive in the foreign markets. Evidently, the Indian market has not made a strong stand and hence it is difficult to make Indian brands that can compete with global brands in India.

Another reason for the fashion industry’s inadequate growth is the limited experience of the designers and the platform they are offered. The insignificance stalks from the reality that most of the young talent is hired by the bigger names to work in their studios, thus imprinting their work with the label of the big designers.

Though performing individual presentation is not an alternative choice for most of the young talent, because of the limitation of finance, a beginner designer’s name fails to come to the forefront.

Another thing, with regards to the ramp, is what the designers offer is barely appropriate to be worn ordinarily. You’ll see there’s dissimilarity between what is there on the ramp and what the Page Three crowd wears. Some believe at present the fashion is in, but the tendency hasn’t changed much as it is the old ones coming back. We have had short kurtas, long kurtas, flowing skirts, etc. coming back into fashion with only a new variety of designs.

Many management consultants and professionals believe that the Indian fashion industry will be boosted if the new comers are paid proper attention. What they require is more support so that their work gets due recognition. According to the consultants and professionals there should be a panel of people who choose designers for showcasing according to their work and not their name or who they’ve worked for earlier, and hence selection would be purely based on quality. Besides this, the panel of judges should comprise of people from the fashion schools rather than designers.

It has been observed that the media-hype around the big designers and blatant commercialism has hindered business in the Indian fashion industry. No clear cut picture is provided about the feasibility of the products. Basically it is only the famous names that are being talked of. What they offer is not quite daily-wear. The entire focal point of the industry is on commercialism. The discussion is only regarding how much is sold and for what price and nothing about the designs or styles.

Efforts to develop global fashion brands

It needs innovative designers, a seamless supply chain, control over retail and distribution and concentration of quality while dealing with some image. While a few have accomplished something in the west covering Tommy Hilfiger, Gucci, Zara, Armani, Versace, Ralph Lauren, etc, India has not been capable to track on.

A serious reason for India not being successful has been its isolation in the fashion system. Each stakeholder including designers, exporters, textile players and retail chains need to come together along with the government to make sure that the position of Indian fashion is strong in the coming years.

There are various agencies and industry associations that can support in brand-building practice. Many of these agencies require attractive resources and making a global image of Indian fashion rather than independently trying to promote particular brands or textile segments.

Efforts to create strong global image

Large textiles players require more and more to target on the market facing activities while developing an association with small medium enterprise (SME) clusters. Such kind of networks would be a benefit to that which can focus on demand making and branding as well as for clusters that can focus on quality production.

Efforts to create value networks

After the entry of large retail chains like Wal-Mart, Gap etc in India, Small scale manufacturers in India will find it very difficult to satisfy the demands of these international buyers if they continue to promote their products individually. Therefore, it is very important that value networks are created between large textile and apparel companies in India and small scale manufacturers, so that the marketing muscle of the leading players can be utilized for receiving large orders while the bigger players then assign the orders to the small-medium enterprises according to their past record of quality and service. For this to be put into practice, it will be vital to well-organize the information on small-medium enterprise clusters in a perfect manner so that supplier selection decisions are made according to the information in the long run, only the more efficient small-medium enterprise players survive and develop.

Efforts to concentrate on designers and designs

Designers have a fundamental role to play in the future of Indian fashion scenario. There should hence be an effective process for preparing these designers. This can be done by sponsoring exchange programs with international schools, increasing participations in the fashion capitals of the world, motivating and offering business incubation to new designers and rewarding efforts through proper design awards.

Even in India, well-known designers are incapable to tap finances from well-organized resources, since a vital part of their assets are brands and design talent which are not measured in terms of money and hence it becomes difficult to judge the value. This has severely inhibited their development and capability to raise retail existence across the country and abroad. Likewise, there is no systematic approach of existence in the fashion capitals of the world like Paris, Milan and New York. Due to this, designers have to depend on their personal contacts and relationships for organizing fashion shows and making retail alliances. The French government as well as the British government helps designers of their particular countries appreciably in these areas as they understand that value creation through design is the only way to carry on in the competitive landscape of the global fashion industry. The Indian government and related agencies should also accept this aspect of textile, apparel and fashion industry sincerely if they need to see India on the global fashion map.

Work in collaboration: designers-corporate efforts

Designers and many organizations can work globally through various models and with many working relationships. The Indian fashion industry has many views but only one such model, wherein a designer creates a retail venture with his/her own brand through organized retail chains. There are many other models according to brand ownership and division of operational activities.

Globally, many models of collaboration between designers and corporates are available. For example Ralph Lauren has made an agreement with Jones Apparel for producing and retailing various Polo brands. Likewise, Armani had an agreement with Zegna for production, even while it was competing with them in the marketplace. There are many cases of designer brands being co-owned by the designers and corporates, Gucci-Alexander McQueen and Gucci-Stella McCartney being some of them.

In the end, many designer businesses have been obtained by corporates where designers play a major role in the design elements of the business, but the brand and the organization is owned completely by the corporate.

The current possession of Calvin Klein by Philips Van Heusen and earlier holdings of Hugo Boss and Valentino by Marzotto are some related examples in this segment. These examples strongly point out that not only designers find such relationships important for development, but also corporates find these attractive for rising their profitability and growth. Likewise deals in India could go a long way in developing the brand values of corporates and designers.

Developing clusters

Making common infrastructure for functioning such as design and sampling, affluent treatment, product testing, etc can help in increasing the capability of the clusters since noteworthy investments could be made by the cluster itself rather than any single player.

Well-managed databases can help in decreasing search costs and through data mining, rating of players can be done so as to make the procurement process easier for buyers. Cooperative marketing programs at different clusters can also support players to grow up in the value chain by mixing their strengths within the cluster.

Cluster based battle in the fashion industry is characterized by the Italian industry. The National Chamber for Italian Fashion for example, supports the development of the fashion clusters at Milan and Florence in a well organized manner. Indian industry can learn a lot from Italy because India has a similar cluster based scattered production base, but has been incapable to link it with design and branding capability.

If the above activities are successfully considered, India could have an extraordinary development in the fashion industry, which could increase from a negligible size to Rs 8,000 crore in the coming decade.

Conclusion

In the 50s, 60s and 70s, the Indian fashion scenario was colorful and stylish, in the end of 20th century it was quite subdued and with the beginning of the 21st century it has geared up and is still experiencing the growth with many spectrums of colours. Though this industry is growing at a very good pace, besides achieving a negligible share in the global market, still it needs to make severe efforts to stand amongst international fashion market in various aspects.

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The fashion industry is a utopia where money rains down on streets paved with gold; where the citizens are bedecked in the finest fabrics and jewelry known to man. They live in extravagant homes surrounded by diamonds that grow from trees. This utopia is such an amazing place that words cannot describe it. Well, okay maybe I’m exaggerating a bit. But when you see the staggering amounts of money that is made in the fashion industry annually, it is hard to not compare the industry to a fairytale.

The fashion industry seems to attract money like iron filings to a magnet. Clothing lines make millions of dollars each year, some well-established lines and designers even make billions of dollars. Now the fourth largest industry in the world, the fashion industry brings in $4 billion a year and includes the revenues from old established companies and a host of new clothing lines introduced by the urban market.

Contemporary Fashion History at a Glance

Initially Contemporary fashion as we know it was run by such top couture companies and designers as Channel, Calvin Klein, Karl Lagerfeld Gloria Vanderbilt, Dianne VonFurstenberg, Ralph Lauren, and Liz Claiborne to name a few. These and others such as Donna Karen, Guess? and Tommy Hilfiger bought couture style to the ready-to-wear market. Today, new clothing lines have made their mark upon the fashion industry, and include the wave of urban clothiers like Phat Farm, Sean John, Rocawear, and at one-time the mega clothing company FUBU.

Given the laundry list of clothing companies and fashion designers, one would think the market is over saturated. But quite the contrary is true. Like an elastic waistband, the market has simply expanded to accommodate each new clothing line, many of which have been able to capture a significant portion of market share to be rewarded with millions of dollars for their creativity, fashion sense and work efforts. Simply put, if you are the owner of a hot clothing line, chances are, you’re rich!

Marketing Genius

Tommy Hilfiger should be considered the poster child for marketing innovations. He was the first traditional clothing designer to capitalize on the Hip Hop world. From 1990 to 1993 Tommy Hilfiger was only bringing in $25 million a year. But that all changed in 1994 after a performance by Hilfiger-clad Snoop Doggy Dog performed on NBC’s Saturday Night Live. After the performance Tommy’s sales quickly jumped to $67 million. Since then, Hilfiger’s sales have continued to claim nearly $900 million. In 2002 Tommy Hilfiger reported sales of up to $1.9 billion. The company has remained around the billion-dollar mark. In 2006 Apax Partners, a global private equity investment group bought Tommy Hilfiger, Corp. for a reported $1.6 billion along with the agreement that Hilfiger would stay on to run the company.

Ralph Lauren, designer of the POLO brand is synonymous with the word fashion. Since the 1980s Ralph Lauren has been a dominating force in the fashion industry. His sales consistently hit record numbers and in 2006 for the U.S. market reached $3.75 billion. Projections for fiscal year 2007 are anticipated to reach $4.5 billion.

The company Guess?, by designer Maurice Marciano is yet another example of clothing line that has remained on top. Since 1981, the brand has dressed infants to senior citizens. A crossover brand, it has earned sales from both the urban and suburban markets, and in 2006 the company reported profits of $1.2 billion. Both Chairman Maurice Marciano, and co-chairman and CEO Paul Marciano command million-dollar salaries in their leadership positions in the company.

The men of fashion are not the only ones commanding high salaries and huge profits. In 2006 Liz Claiborne Inc, reported sales of $5 billion. While Liz Claiborne unfortunately died on June 27, 2007, her legacy lives on as does the testament to the longevity of the Liz Claiborne brand.

A self-taught fashion designer, Claiborne founded her company with her husband Art Ortenberg, Leonard Boxer, Jerome Chazen in 1976. Within a decade, the clothing company became a billion-dollar business. That type of growth is a testament to just how great and rewarding the world of fashion can be.

Another of the many top women in fashion is Donna Karen, founder of DKNY (Dona Karen New York). The DKNY name commands great respect in the fashion world and in 2006, the privately owned company reported earnings of $1.2 billion. The company’s 2007 sale projections are expected to stay steady at around the 1.2 billion-dollar mark. It should be noted that some companies partner with others to achieve their high financial earnings. For example, DKNY Jeans and DKNY Active are partnered brands of Liz Clairborne, Inc.

In 1967, fashion icon Calvin Klein graced the industry with his presence. Since then, Calvin Klein has become a household name. Another designer to use apt marketing strategy the Calvin Klein Company has also hit the billion-dollar mark. In 1980, Klein pushed the envelope with his Jeans ad where a young Brooke Shields stated, “Nothing comes between me and my Calvins.” Since then, the sentiment has been true for many. By 1996 Calvin Klein company surpassed $3 billion in sales worldwide, and by fiscal-year 2006, its subsidiary, Calvin Klein Jeans Wear Co., hit $90 million in sales. Just as Hilfiger sold his company to Apex, Calvin Klein sold his brand to the Phillips-Van Heusen Corporation, the largest shirt maker in the United States. According to industry financial reports, the Calvin Klein Company was sold for $400 million dollars in cash and $30 million in stocks.

The fashion industry is not limited to clothing. It also includes accessories and shoes. The cosmetics industry is different yet closely related market that cannot be overlooked when discussing fashion. Many designers, such as Chanel for example, branch their brands out to include cosmetic and fragrance lines, and for many consumers, cosmetics are just as important to their overall sense of fashion and style as clothing, shoes and accessories. The Estée Lauder Company has held on to its market share for quite some time. Estée Lauder sales for fiscal year 2007 were reported at $7 billion dollars. For the year, that figure breaks down to approximately $19.2 million per day. The company’s sales were up 9 percent from its recorded 2006 earnings of $6.46 billion, which shows just how much the cosmetics industry parallels the fashion industry.

“The fashion industry is a best-kept secret. There is so much money to be made is this business that it’s unreal! If you have a good name and some really hot fashion designs along with the knowledge to bring it to the market and keep it there, chances are good you will do quite well for yourself! In the fashion industry the potential is always present for a clothing line to make millions or even hundreds of millions of dollars. This business is unreal and that’s why it is a best-kept secret!”

-Jay Arrington co-owner of www.startingaclothingline.com

New Kids on the Block take the Industry by Storm

Talented, new urban designers have imposed their will on the fashion industry with the same force, if not a greater one, as their fashion predecessors did. They have opened new doors to an industry that was difficult to break into. This phenomenon started in the early 1990s with the former companies Cross Color clothing and fashion designer Karl Kani. While they are no longer active companies, they were the trailblazers for FUBU, Phat Farm and many other clothing designers.

Trail Blazers

Cross Colors was founded by Carl Jones in the early ’90s. Cross Colors. Upon its arrival on the market, the company was so hot, that they had major problems filling orders. With $130 million in pre-paid orders, they could only ship $89 million. The company grew at an uncontrollable rate. In its first year of business, Cross Colors made $15 million, and by 1992 it made $89 million. These figures are staggering and show the kind of market share that the new, urban market was able to capture easily.

Designer Karl Kani started his career with Cross Colors (Threads 4 Life), but left the company in 1994 to start his own label. In its first year the Karl Kani label had $22 million in sales, ranking him No. 38 on the Black Enterprise Industrial/Service 100 list. In the following year, Kani had $59 million in sales-a 37 percent increase over the previous year. The 1995 numbers earned him a leap from No. 38 to No. 25 on the Black Enterprise Industrial/Service 100 list. After such an impressive first two years, the line lost its market share, but Kani managed to reinvent himself and the company. Often called “the godfather of urban fashion,” in 2002, Kani returned with the introduction of “Life” a new clothing line that made $25 million in its first year. Achieving success where Hilfiger failed, Kani partnered directly with Hip Hop artists, rather than just having them wear his product.

For Us By Us, (FUBU) was an inspiring slogan that motivated four friends from Queens, New York to follow their dream. According to legend the guys from FUBU went to the Magic Show in Las Vegas. Magic is the biggest clothing convention in America, and at the convention, buyers were so impressed with their designs that FUBU took $1 million in orders from stores across the country. Lacking the capital to fill the orders, they placed an ad in the newspaper for investors. It read: “One million dollars in orders. Need investors.” The ad attracted the attention of the conglomerate Korean company Samsung, which made an investment in the company and helped FUBU fill the orders. Since then, FUBU has been a household name.

FUBU went on to take the fashion industry by storm. They went from selling hats on the street corners of New York to selling full collections in stores all over the world. Their operation moved from a basement in Queens to the entire 66th floor of the Empire State Building. In 1997 FUBU made $75 million, in 1998 they made $200 million; in 1999, $ 350 million and by 2001 their sales reached $380 million. Overall, the company’s worth grew to $450 million.

While FUBU does not currently have the same market strength that they had a few years ago, last year, they still managed to make $12.1 million from international sales. It is this ability to capture both domestic and international markets that shows the versatility of the fashion industry.

“With respect to the urban market, Carl Jones of Cross Colors invented it, Karl Kani solidified it and FUBU refined it!”

-Jay Arrington

The classic urban brand, Phat Farm, created by the godfather of hip hop, Russell Simmons is another line that took the fashion industry by storm. While the company did have its ups and downs, including going bankrupt, with the perseverance and business savvy of Simmons, the company has thrived. A resilient entrepreneur, Simmons pulled the company out of bankruptcy and went on to make millions of dollars. He started developing his collection and product line slowly. In 2000 Phat Farm made $120 million dollars; by 2001 it made $200 million. In 2003 Russell Simmons reported earnings for Phat Farm of $350 million. Taking a cue from other successful designers, Russell launched the subsidiary Baby Phat line in 2000. In its first year Baby Phat made $10 million. A year later, Baby Phat tripled its sales. In the last seven years, Baby Phat’s earnings have continued to climb the chart and in 2006, reached $100 million in earnings. Phat Farm kids was also launched by Simmons, and made $15 million in 2000 and $25 million in 2001. The entire Phat Fashion line brought in $659 million from licensing deals and in 2006, the Phat Farm label had around $740 million in retail sales alone overall, the entire Phat Fashion Label made approximately $2 billion in 2006. Without sound business practices however, the company might have suffered the same fate as many other new companies.

In early 2004, Russell Simmons sold Phat Fashions to The Kellwood Company for $140 million in cash. He stuck around for two years to make sure that the company stayed on track and judging by the numbers reported above it did. Russell, job well done!

“You see, most people don’t understand the fashion business. You start a brand and you make it hot! And then you start licensing out the name to other companies to create more products and that helps to build your brand and your company. That’s how you get to the billion-dollar mark. And when you do licensing deals, others do the work and you get a cut of the action. Why? Because it’s your name! I love this business!”

-Jay Arrington co-owner of www.startingaclothingline.com

Rocawear was founded by the Shawn “Jay Z” Carter, Damon Dash and Kareem Burkes in 1999. Since its inception, the company has been a force in the fashion world, bringing in an average $300 million annually. As Jay Z states in the lyrics of his song The Watcher, “I had it laid out before you knew what a plan was $300 million later now y’all understand us.” Rocawear’s annual sales are currently up to a staggering $700 million making it one of the highest earning clothing lines in the industry. Carter recently reported selling Rocawear to the Iconix Brand Group, Inc. for $204 million in cash and $35 million in stocks. Two years before the sale, Damon Dash sold his stake in the company for $22.5 million in cash and controlling interest of several spin-off apparel and fashion brands. His business manager estimated the total value of the deal to be approximately $30 million.

Another Hip Hop star to cross over into the fashion business is Sean Combs. Known during his musical career by several different names, he has made his mark on fashion with the Sean John line. As Sean Combs would say, “It’s not a brand, it’s a lifestyle.” And apparently it is a lifestyle that the world is buying. In the first year of Sean John’s full arrival, the company received great reviews and quickly shot past $100 million in sales. In 2002 Sean John brought in $325 million; in 2003, $450 million. In the short time that Sean John has been on the market, the company has consistently maintained an average of $400 million a year. With the upcoming introduction of his women’s line, earnings in the billions can only be expected in a short time as well. Comb’s has also signed a licensing deal with power house Estée Lauder to distribute his fragrance worldwide. The fashion business is not local or regional, it is global, and those who really succeed in the business for years and years know how to capture a global market share.

“You know one of the reasons why I always praise this industry is because you can be a self-taught clothing designer and still make millions or even billions of dollars! Tommy Hilfiger, Liz Claiborne, Karl Kani, Christian Dior, Yigal Azrouel are all self-taught, but a lot of people don’t know that.”

-Michael Harper co-creator of www.digitalfashionpro.com

Miskeen is a new company that in 2002 started out making t-shirts into wearable art canvases. They created original designs on each shirt and in the first year Miskeen made $502,000. In 2003 they made $4 million and in 2006 the company increased sales to $12.5 million! Like with many other companies, Miskeen could go far, so I will be keeping my eye on them. With sound business practices along with great designs and good marketing strategies, they could be another FUBU or Phat Farm. And who knows? Maybe one of you will be the next hot clothing designer that catches the public eye. Until then, think fashion and you will always look your best!

Nigel Christopher is a fashion stylish, designer, industry insider and researcher. He currently resides in New York City as free lance clothing designer. He is also a budding fashion writer so be sure to look for more articles from him.

When the first human being, in Eden or on earth, covered his body with leaves, or later with an animal skin, the fashion industry was founded at that time. Though we are not familiar with the style and attire of that time until the ancient civilizations preserved few images in the solidity of rocks, through cave paintings and through rock-cut sculptures.

Terra Cotta figurines of the oldest Harappan Age show interesting headdresses that can be compared with any modern hairstyle with a heavy look. The Dancing Girl of Mohenjo Daro with bangles in her arms is not behind any fashion sculpt of any age. While no one can deny the allure and glamour of Cleopatra; a woman with great political skills and a long nose, who crafted many fashion styles from jewelry to outfits of the great Egyptian Empire of Scissors.

But fashion is not only associated to women always! In ancient times of Cleopatra, Scissors always wore clothes that were royal, expensive, stylistic, attractive and special. At the same Egyptian soil, the Pharaohs were never behind. The great Biblical Character of Moses, if taken as an Egyptian Prince, was always a portrayed, in tales and later in movies, in a charismatic outfit.

While in the Western part of the globe, the Greeks and Romans not only marked high standards in Art, Architecture, and Warfare, but their unique and intricate concepts of a perfect and godlike human body, especially of males, supported the appealing army uniforms and court-wears.

The supernatural characters of illustrious Greek, Egyptian and Indian Mythologies did provide extraordinary range of apparel; well preserved in the form of painting and sculpture.

These ancient models are still the greatest sources of inspiration for modern day fashion designers and the origins of the evolved form of cultural trends prevailed through continents from Australia to America and from Asia to Africa.

Cultural influences are stronger when we consider the economic aspect of the fashion industry. Business needs market where it can present fresh ideas and products in every new day. Although in this global age, acculturation is very much on. But even then there are many cultural aspects that can instigate or impede certain trends. A colorful bikini is a great fashion market item in Western or secular and modern cultures, but it is almost a taboo in some rigid and fundamental areas. Contrary to that, a veil is popular in fundamental countries, but has no market in secular or modern world. However, so many fashion articles could get the status of cross-cultural ambition. Especially in ornaments, there is not much difference across the globe with exception of little diversity in shape, material and style. Earrings, bracelets, pendants, bangles and rings are always, and everywhere, in fashion since ages having big market scope in all societies and cultures.

On the individual level, fashion is not just a simple word or an uncomplicated attitude, or even an overwhelming desire. Fashion is a multifarious dogma that can influence an individual in many ways.

“As process it is [fashion] sustained through some complex amalgamation of inspiration, imitation and institutionalization, all of which seem necessary, even though the nature and degree of their fusion is, as we can infer from fashion history, quite variable.” (Fred Davis. Fashion, Culture and Identity. P. 123)

Therefore, the multifaceted incorporation of fashion, where force an individual at the same time, it also institutionalize itself on many grounds. This institutionalization is not only at the academic level, but due to its capacity of holding an individual, society, or even the whole world has created a huge market for investors.

This feature has made fashion, throughout past decades, an industry with small to bulk product possibility that can be marketed all around the world. It attracted many business tycoons and groups of companies to invest in fashion industry, or to label some of their products as fashion products. This idea initially covered the clothes brand but soon after, it encompassed every utility of everyday life. From earrings to pendants, from watches to glasses, from shoes to wallets, from perfumes to hairstyles, everything was produced and marketed, exported and imported on such a huge scale that it actually influenced the economy of various countries. Apart from the individual fashion, bathroom accessories, kitchen, bedroom and bathroom décor, landscaping of gardens and lawns, furniture, automobiles, electronics or even language accents, everything got under the broad term of fashion. Products singularly and brands collectively helped and polished lifestyle across the continents. So, inevitably fashion market got vitality.

Despite quality, comfort and durability the exclusivity of a product and its luxurious look are the reasons that produce scope for a product to be marketed. That is the market policy of almost every fashion company revolves around these features.

Simultaneously, the marketing and availability of various products have developed the customers’ sense of selection and exposure with a comparative buying power. Fashion is not always brand conscious; it is item based as well. Sometime, the need for a particular item may force us to go beyond the brand-range and select something less popular. This is a challenge all the famous brands have to cope with. Ian Griffiths and Nicola White, in their edited work: The Fashion Business- Theory, Practice, Image, commented on item shopping as:

“Item shopping is still very much part of our lives, but market saturation has taken its toll and replacement purchases of core product continue to decline. Added to this is the changing profile of the customer, who, through constant exposure, is becoming wiser, more astute, more confident in mixing products and consequently, likely to be less brand loyal.”

The customer satisfaction is very important in the fashion industry; either it is attained by making customer needful for an upcoming product through advertising, or by providing him what he is striving for. The former caused the creative and design department to experiment with new ideas and shapes while the latter forced the quality controlled production with maintained standards.

Modern day fashion is rapid, short lived, more corporate in its structure, and psychological than ever before. Due to better and quick sources of communication and information, the international or external markets are open for every fashion company to do business, multinational companies can be found with variety of products in all the continents with complex network and appropriate marketing policies according to the socio-cultural requirements of a certain country. Especially, when we talk about the couture and cosmetics, contemporary trends are getting more and more cross-cultural due to viewership of various fashion channels on TV. This is far quicker source than the print media. So, the skills and concepts are also crossing the geographical and ideological boundaries of different parts of the world regardless of ethnic rigidity and conventionalism. That is one reason that fashion is also taken as the reflection of the progress in some developing countries. Fred Divis described clothing as a visual metaphor in his compilation; Fashion, Culture and Identity:

“As visual metaphor the clothing that is dress (one should perhaps distinguish between the two) is capable of communicating many things including something as subtle, for example, as the wearer’s reflexive awareness…”

This is what has made fashion companies responsible for customer care at the same time, when they were thinking to be profitable. You can find friendly policies of such companies towards its employees, suppliers and customers. Together with the advertising campaigns, Fashion Weeks with new designs and colors, serve additionally to promote new concepts. These Fashion Weeks not only display an array of new products, but also serve to communicate with the audience visually. Dresses and accessories worn by models doing catwalk, are more lively and enthralling than the mere display on mannequins. Normally with a range of Fall, Spring, Summer and Winter collection, Fashion Weeks boost market demands and promote its associated businesses as well. Fashion Shows now have become cultural events which are happily sponsored by the corporate sector.

At modern day fashion companies, there is an underlying and long standing commitment to ethical trading, based upon the belief, that business can be both profitable and responsible. So, fashion companies believe that building meaningful long term relationships with employees, suppliers and communities is good business practice for them and is what the customers expect popular brands. This is, and always has been, the founding principle of different brands as Corporate-Social responsibility.

Fashion is not only a phenomenon for luxurious life, but this concept deals with humanity as well. True meaning of fashion is to put life at ease and to facilitate humanity with its respective life style. That is why, modern fashion companies are conscious for the fact of supporting special people of society with special needs. This phenomenon is causing fashion to be responsive towards special people.

Therefore, the market and its demands may vary from community to community. For example, the range may get different in a London store in comparison with the variety at a Singapore or China store. No doubt, in the modern world, ‘East meets West’ but climate, culture, sociology and psychological needs can force fashion designers and companies to provide a vast canvas for the diversity of customers worldwide. But there are few items that are evergreen. Jeans and Bags are such commodities that are always in demand and ask for the latest styles and comfort at the same time.

Modern day fashion is global, human, culture and society friendly. At one end it emphasizes collective psychology and trends of a society, and at the other end, it deals with the individual needs of customer care. Healthy trends, balanced life, and busy lifestyle are, what the modern fashion companies have to consider deeply. It is no more a matter of looking good and attractive, true fashion and accessories join comfort and trend together. Fashion companies are somehow, have become institutes that are shaping behaviors, psychology and healthy and innovative thinking. The concept of being relaxed and making others too, by wearing good looking, comfortable, trendy and eye-catching outfits in soothing or energetic colors, is the order of the modern day.

“The obstacles to recognition which they [elements] interpose give an extra fillip to the process of the recognition and increase our pleasure by providing a chain of difficulties to be overcome.”

(Carl Thurston. The Structure of Art.p 39)

As fashion and plus size evolve into a recognized and (soon-to-be) respected segment in fashion, so do the idiosyncrasies and nuances of fashion itself, as it pertains to plus size.

You see, ten years ago, plus size only belonged in one lump segment, leaving us fashionistas with very little or if any options for shopping and discerning which pieces were of a “fashionable” standard. However, now, with the amalgamation (yes, I had to use this word) and plethora of fashions within plus size clothing, one could easily find herself lost, frustrated, confused, irritated, or flustered when shopping for an ideal outfit or piece of clothing.

Why?

We no longer have “one type” of fashion option for the plus size woman- we have many. However, to better understand and sort through the madness of them all, a budding fashionista must first understand what these newer segments are and learn the identifiers of these to shop smarter, not harder.

No really… WHY?

See, as in the straight- sized market, you will find certain segments within fashion that are grouped together, and for the most part, you know what to expect when shopping from that retailer or specific set of retailers. With the evolution of Plus Size Ready-to-Wear Fashion, the same now holds true. For sake of argument, we will group these segments for plus size fashion as straight sized fashion does to help explain the price discrepancies, size differences, in relation to the integrity and quality of a retailers’ or designers’ garment. The fashion industry is divided into five segments: haute couture, luxury, contemporary, fast fashion, and discount.

* Haute Couture: Synonymous with “high fashion,” haute couture is a derivative of the French term “high sewing.” In France, the label “haute couture” is a protected designation. Designers, who attain this elusive and oft coveted title, produce custom-made clothing for the world’s most influential and wealthiest.

* Luxury: Pret-a-Porter or “Ready to Wear” is one-step down from Haute Couture relative to price and exclusivity, but still serves a discerning and well to do client.

* Contemporary: This fashion forward segment presents mid-priced fashions both fashion forward and quality driven. Oftentimes, these designers interpret fashions from the couture houses, making these fashions readily accessible.

* Fast Fashion: Quickly produced product in a cost efficient manner, delivering “high fashion looking” garments, at the lowest price possible. Relates to the manner of which items from the runway manufactured predominantly overseas with an extremely efficient turnaround.

* Discount: Usually looked at loss leaders, have quickly adapted to the fast fashion concepts leveraging their consumer’s buying power and reputation to fashion exclusive designer collections.

However, the division and classification of what to expect from these segments do not stop there. Please read further into each segment, sans Haute couture, as to understand which designers and brands fall into each classification and what differentiates each one.

Luxury Plus Size Designers

Yes! They do exist! Goods that are of a higher quality and a respective higher price point are the fashion leaders within plus size. Designers such as:

* Anna Scholz

* Cinzia Rocca

* Elena Miro

* Lafayette 148

* Marina Rinaldi

* Peggy Lutz

Are oftentimes carried in either specialty boutiques, specialty department stores such as Saks and Neiman Marcus command, at minimum, a $250 starting point. Expect the finest fabrics, usually imported from overseas, naturally a more conservative cut, with the exception of Anna Scholz and Elena Miro (the only plus size designer to continually show during Milan Fashion Week), impeccably tailored, fully lined, natural fabrics, with exclusivity in feel and wear.

Contemporary Plus Size Designers

Mirroring the contemporary collections represented in Nordstrom, Bloomingdales, and Saks, contemporary plus size fashion offers the fashion forward plus size woman options tailored to her curves at a moderate price point. These designers such as:

* Amanda Uprichard

* David Meister

* Igigi

* Jibri

* Melissa Masse

* Monif C.

* Svoboda

Are often the thoughts leaders, innovators, and risk takers within the plus size fashion segments, as they continually challenge the status quo or the norm in what fashion should be for the discerning plus size woman. This segment’s prices usually range from the low $100′s and can command up to $500 for more specialty pieces. Quality in these fabrics are only a sidestep lower than their luxury counterparts, introducing innovative blends in fabrics, specific silhouettes inspired by the designer’s artistic inspiration, and, like its luxury designers, have more intricate detailing.

Plus Size Fast Fashion Designers

In the light of Forever 21′s counterfeit lawsuits, fast fashion has received a tarnished image although fast fashion provides an amiable compliment to its contemporary counterparts. Popular designers in this segment include:

* Torrid

* Faith 21

* Ashley Stewart

* Lane Bryant

* Evans

With the ability to mass produce up-to-the-minute trends and incredulously low price points, fast fashion provides edgy, often directly inspired from design houses, looks that range from as low as a $10 price point up to a $150 price tag. In order to deliver the trends to the market quickly, the quality, can, at times, be inferior to the luxury and contemporary designers. Expect polyester blends, wool blends, single stitched garments, either a looser silhouette or a variety of shapes that vary from garment to garment. To be worn for the moment, the lifespan of these fast fashion fashions are intended to last for the current season.

Discount Plus Size Designers

Challenging and changing the fashion climate over the last year, discount leaders have created strategic partnerships with Contemporary Designers to bring affordable fashions to the masses. Retailers such as:

* Old Navy

* Wal-Mart

* Target

Have collaborated with the likes of Norma Kamali, Just My Size, Pure Energy, and others to bring quality fashion at an affordable retail price. Discount leaders have allowed women an introduction into fashion options rarely seen and experienced. Discount designers serve as an introduction as well as dispel the notion of plus size fashion not being available. Each segment both provides and serves its purpose for the 60% of us plus size women in the ever diversifying industry of plus size fashion. It is important about knowing the differences in these segments so that you know what to expect when shopping a particular designer or retailer. Learning the difference affords you the ease of a headache or frustration when shopping to put your best curve forward.

Marie Leggette is a fashion blogger, stylist, and writer with over ten years in the retail, fashion world. As a plus size woman herself, Marie Denee is determined to bring high-end fashion to the discerning Plus Size Curvy.Confident.Chic Plus Size Fashionista. In the Fall of 2009, Marie Leggette launched her eponymous plus size contemporary boutique, MarieDenee.com to compliment her plus size fashion blog, http://www.thecurvyfashionista.mariedenee.com both highlighting fashions by designers who see fashion beyond a size 12.